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| You are here: Home » The Marketing Diary » The John Botscharow Direct-to-Desktop Interview The John Botscharow Direct-to-Desktop Interview September 2, 2004 The John Botscharow Interview #16: The Final Part We conclude the interview with some final advice from John, not strictly related to RSS publishing ... and some more convincing about Q:)
The John Botscharow Interview #15: Channel Advertising John talks about channel advertising ... no statistically significant hard-data yet ...
The John Botscharow Interview #14: Dropping E-mail The step-by-step of quiting e-mail ...
August 30, 2004 The John Botscharow Interview #13: Building RSS Readership How to increase your RSS readership, not including search engine positioning?
August 27, 2004 The John Botscharow Interview #12: What is RSS and How to Get Readers? What actually is RSS? What tools do people need to 'read' direct-to-desktop channels? How can you get them to start using the tools and subscribe?
The John Botscharow Interview #11: Making People Jump Through Hoops Using E-mail? Are marketers really making their customers jump through hoops because they sometimes require their e-mail addresses?
The John Botscharow Interview #10: How John Switched from Using E-mail The title says it all ... Also, did he really give up e-mail alltogether?
August 25, 2004 The John Botscharow Interview #9: The Implications of Refusing to Use E-mail Refusing to use and accept e-mail is a very bold move, especially considering the possible consequences. How difficult is it to stop and what do you risk?
August 24, 2004 The John Botscharow Interview #8: RSS Not Only a Content Delivery Medium Is RSS really not only a content delivery medium ... or is it something more?
The John Botscharow Interview #7: Direct-to-Desktop and Search Engine Rankings John argues how switching from e-mail publishing to direct-to-desktop publishing actually helped him increase his search engine rankings. Why? The answer just might surprise you ...
Recent Articles in "The John Botscharow Direct-to-Desktop Interview" [August 23, 2004] [August 23, 2004] [August 20, 2004] [August 19, 2004] [August 18, 2004] [August 17, 2004] |
Read about real-life marketing and project management experience, views and results. Follow our projects and see what worked and what didn't and especially what you can learn from our mistakes and successes. Edited by Rok Hrastnik Unleash the Marketing & Publishing Power of RSS
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