Rok: How about customization: allowing people to select exactly what kind of content they receive from you, based on certain areas of interest, keywords, etc.? You can do this of course use e-mail or RSS, since the customization happens on a different level.

John: The readers of any publisher, no matter what delivery system they use, can only read or select from the content that the publisher has available. Customization, as you use it here, is a myth propagated by email publishers to delude their subscribers into believing that email marketing is not that pushy.

With a good RSS system like Quikonnex, which is what I use, each of my posts is assigned to a category and those categories are listed on my blog page. A visitor can select to read whatever categories interest them.

Also, as a publisher with Quikonnex, you can set up multiple channels and link your channels to each other. I have a channel called 3R Philosophy in addition to my main channel The R Market Daily.

The Daily focuses mainly on direct-to-desktop marketing and direct-to-desktop publishing. We do occasionally deal with other marketing topics not directly related to those two. But I try to keep it pretty focused.

I also have a very strong interest in marketing philosophy as do some of my readers. That's why I started 3R Philosophy, which tends to get pretty esoteric. Not something that the majority of publishers are interested in. So I use a separate channel for that.

Between using categories within a channel and separate but related channels, a Q publisher can offer as specialized content as they want. And readers can use those channels and categories to select exactly what they want to read.

In so-called email customization, all you as a subscriber end up getting is MORE email, because most publishers use add-on lists (autoresponders) to send their customized content. You still get EVERY email from their main list so you can order the customized stuff you want.