tv room

The Quiet Revolution in Teleshopping

I just returned from Wiesbaden, Germany, where I gave a presentation at the 4th German Teleshopping Conference. The topic was teleshopping in Central and Eastern Europe, the revolution that is taking place in teleshopping and multi-channel integration. Really one of my favorites....

Conversion

Defining Online Conversion: The Conversion Time Component

A conversion can happen instantly or over a longer period of time. If you're measuring your purchase/visitor conversion rate, the purchase might happen on the first visit, after a few visits or even months after someone has visited your website....

Defining Online Conversion: The Process Component

The macro-action constitutes a complete action performed by the subject, such as finish a purchase, download a whitepaper, subscribe to an e-zine, register at the website, become an affiliate, recommend the website to a friend and so on...

tv room

NYtimes.com Redesign - Hit or Bust?

Personal opinions, and I'm sure there will be many, don't really matter. Personally, I'm not too fond of the new design, since different content sections are difficult to distinguish one from another, making it difficult to really navigate among all of their homepage content....

Book

Joe Vitale's New Book Launch Campaign

Joe Vitale has another bestseller up his sleeve, and has again employed his tested strategy on how to reach bestseller status on Amazon in just one day. Simply go to Amazon, order his new book on how to make your life better, and get 59 additional free e-bonuses from Joe.....

Rainy day

A Personal Story of Helping Hurricane Victims

One of my business partners, Karen M. Wilson, who was instrumental in helping me launch the RSS e-book on the US market, is one of the people you don't get to read much about in the mainstream press. But her story of how she did her part to help hurricane victims certainly deserves to be heard.....

Office Work

Internet Marketing in Estonia

Exploring internet marketing there actually helped me establish a much better global perspective of our industry, especially comparing it with the US and with my home market, Slovenia.....

Online Analytics

The Revolution in Online Conversions: Google Analytics

Google has been demonstrating time and time again that they certainly have game-changing capabilities, but their latest move might come of as the greatest revolution any company at any time launched for the small-business and even enterprise marketer......

Ecommerce

Don't Put Obstacles on Your Conversion Path

The Sales Conversion Path is the online process that takes an online prospect and brings him to ultimately placing the order or any of the other key steps that aids you in your online sales process, be it in B2B or B2C online marketing......

Marketing Strategies

Test Results: Optimizing Web Sales via Web Advertising Analysis

At Studio Moderna, we recently started with intensive web advertising / direct marketing campaigns for some of our brands online. I'm happy to be able to share some of our findings, which can be of assistance when planning your online campaigns with the aim of facilitating direct sales of consumer products (fitness category)......

Laptop and notepad

The Future of the Marketing Diary

I've been giving alot of thought lately to what should happen to The Marketing Diary, due to the fact that I really don't have enough time to post regularly, considering all of my marketing projects and the other blog, The RSS Marketing Diary......

Teamwork

Introduction to Strategic Marketing Pillars

Strategic marketing pillars combine the basic marketing principles and concepts that form the MarketingStudies.net marketing philosophy, which we convey through our work, information products, activities and advice.....

Email Marketing

Marketing as an Integrated Communicational Process

As first established by guerrilla marketing, marketing is all communication a company has with its environment, which includes all of its key target audiences, such as prospects, clients, partners, investors, general public and the media......

Urban city

The Marketing Strategy as the Essential Element

Marketing should be built on a firm long-term marketing strategy, which is to be placed at the forefront of the company, guiding all its development activities, marketing activities, communicational activities and actions.....

Handshake

One-on-One Sales as the First Step

Few marketers realize that sales and marketing are built on the firm foundation of successful ?one-on-one? sales of the product, in which the sales representative is selling ?in-person? to the customer standing before him. This is the essential element and often the real missing link in marketing......

Time for Change

Constant Change

Change is the only real constant, Information spreads faster than ever, New markets constantly rise and fall, New market players are constantly entering existing markets or creating new markets, and New marketing techniques are introduced nearly daily......

Team Analyzing

Unique Pre-Dispositions

Simply copying and implementing a marketing strategy or tactic of another company will not work. It takes in-depth modification, adjusting every facet to the unique environment the company operates in, to the unique situation it faces and to the unique areas that influence it......