spacer Marketing views, news and experience with the difference Logo Logo
Subscribe to the RSS Marketing e-zine

Providing strategic semi-monthly views on best RSS uses and practices and latest RSS news. [privacy]

Email Address:
RSS Content Feed What is this?
The Interactive Optimization Blog
Interactive Optimization and Analytics Blog focuses on practical strategies and tactics on optimizing your internative marketing mix, from traditional direct to online, including channel integration, e-commerce and processes.

[March 26, 2007]
Defining Online Conversion: Combining Action and Exposure Elements

[March 11, 2007]
Defining Online Conversion: The Multi-Channel Component

[March 7, 2007]
The Quiet Revolution in Teleshopping

[March 1, 2007]
Defining Online Conversion: The Conversion Time Component

[March 1, 2007]
Defining Online Conversion: The Process Component

The Marketing Diary Blog

The different marketing approach: Real-life marketing experience, views and results. Commentary included.

Recent entries

[April 3, 2006] Redesign - Hit or Bust?

[March 8, 2006]
Joe Vitale's New Book Launch Campaign

[November 28, 2005]
A Personal Story of Helping Hurricane Victims

[November 21, 2005]
Internet Marketing in Estonia

[November 14, 2005]
The Revolution in Online Conversions: Google Analytics

[November 14, 2005]
Don't Put Obstacles on Your Conversion Path

[November 2, 2005]
The Crazy Idea of Using Blogs for Business

[October 5, 2005]
Great Customer Service, Not Branding Creates Brand Loyalty

[September 26, 2005]
Test Results: Optimizing Web Sales via Web Advertising Analysis

[September 21, 2005]
The Future of the Marketing Diary

Recent Articles in iNet Marketing Article Database
Recent Articles

Introduction to Strategic Marketing Pillars

Marketing as an Integrated Communicational Process

The Marketing Strategy as the Essential Element

One-on-One Sales as the First Step

Constant Change

Unique Pre-Dispositions