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| You are here: Home » The Marketing Diary » The John Botscharow Direct-to-Desktop Interview » The John Botscharow Interview #6: Personalized RSS? August 23, 2004 The John Botscharow Interview #6: Personalized RSS? Rok: You say that your channels are more personalized than any e-mail marketing you have ever seen. Why do you believe the same level of "personalization" is not possible with e-mail? For instance, you could deliver your content using e-mail and allow your visitors to post comments on your web site, for instance directly below the "article" or "post" they want to comment? Can you explain the difference?
It also puts the pushy back into the mix. I have no desire to take control away from my readers.
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Read about real-life marketing and project management experience, views and results. Follow our projects and see what worked and what didn't and especially what you can learn from our mistakes and successes. Edited by Rok Hrastnik Unleash the Marketing & Publishing Power of RSS
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