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| You are here: Home » The Marketing Diary » Various Marketing Ramblings » How New Michigan and Utah Email Laws Affect You July 4, 2005 How New Michigan and Utah Email Laws Affect You On July 1st two new U.S. state e-mail laws, which impact all e-mail marketers, came into effect. As usual, MarketingSherpa was quick to follow-up with interpretation and has a great how-to article on the topic (open-access until July 10th). To summarize: a] Both lists set up Do Not Contact lists where children e-mail addresses or e-mail addresses that can be accessed by children can be registered. b] The law prohibits you from sending any content or links to content that children can't legally see or respond to. Period. Existing business relationships and opt-in lists have no bearing on the matter. c] Penalties can even include jail time. d] Unappropriate content might even include information of financial services, such as credit card offers. And yes, this also includes content on the sites you're linking to in your e-mail communications. e] The only way to be completely safe is to run your lists through the purge lists, which will be made available soon. The text of both laws is available here. E-mail marketing just got much harder ... again.
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