Successful marketing is always based on relevant information on which all its activities are based.

The informational approach to marketing requires:

a) Acquiring information from target audiences.

b) Marketing to target audiences based on the acquired information.

c) Marketing to target audiences using information that is relevant to the audience or even more specifically to an individual prospect or client (educating them and supplying them with the information that is relevant to them).

d) Constantly improving each segment of the marketing process based on detailed statistical data and acquired information.