MarketingStudies.net logo    
spacer Marketing views, news and experience with the difference Logo Logo
Subscribe to the infoMarketing e-zine

Providing strategic semi-monthly marketing diaries, views, commentary, ideas, studies and advice for the professional marketer. [more info l privacy]

Email Address:
RSS Content Feed What is this?
spacer
The Marketing Diary   l   The RSS Diary   l   RSS Marketing   

You are here: Home » The Marketing Diary » Various Marketing Ramblings » Lawyers and Sharks #2: The Final Version [Updated]

September 22, 2004

Lawyers and Sharks #2: The Final Version [Updated]

I posted the below article last night. But today new developments awaited me ... mostly the authors' dissagreement with the book cover.

Legaly they don't have power over this, but since they'll also be doing seminars for us, we decided to let it go.

So, the cover below is not the final one. We're still working on that:)

If you remember, I told you about the cover we were doing for the new book on Law and Marketing Communications a few days ago, trying to make a law book exciting.

Well, after quite alot of work we finally have the final version.

Take a look (this is the entire cover, including the back side):

As I presumed, the original idea was modified by the "forces that be", but I was still positively surprised at what we were able to get away with:)

Although, these were my two favorite candidates (a little less conservative than what we eventually finished with):

Related Articles

[November 14, 2005]
The Revolution in Online Conversions: Google Analytics

[November 14, 2005]
Don't Put Obstacles on Your Conversion Path

[November 2, 2005]
The Crazy Idea of Using Blogs for Business

[September 12, 2005]
The 7 Steps to Creating the Ultimate Small Business Marketing System

[August 2, 2005]
Heart Kids Blogathon

[July 14, 2005]
Authentication, Accreditation and Reputation for E-mail Marketers

[July 4, 2005]
How New Michigan and Utah Email Laws Affect You

[June 19, 2005]
A Great List of E-mail Marketing Vendors

[June 19, 2005]
Turning Your Blog in to a Traffic Engine

[May 10, 2005]
30% of All Slovenians Love Spam?

Recent Articles in iNet Marketing Article Database
Recent Articles

Introduction to Strategic Marketing Pillars

Marketing as an Integrated Communicational Process

The Marketing Strategy as the Essential Element

One-on-One Sales as the First Step

Constant Change

Unique Pre-Dispositions