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You are here: Home » The Marketing Diary » Project Development: MarketingStudies.net » New "Marketing Without E-mail" Column ... Why Are We Publishing It?

August 31, 2004

New "Marketing Without E-mail" Column ... Why Are We Publishing It?

As you probably noticed the past week or so we've been regulary publishing an ongoing interview on Direct-to-Desktop publishing with John Botscharow.

Well, you can expect more content like this in the future, since John agreed to do a regular bi-weekly column for us.

Before I go on, let me just explain that I personally (and that is also the official position of MarketingStudies.net) do not agree with most of what John has to say.

This is a discussion we've been having for more than a year now, but neither of us budget at all.

But still, this is interesting content and it certainly is different. And we do publish "marketing news and experience with the difference" here at MarketingStudies.net.

I believe John's articles have merit from a certain viewpoint. I don't agree with him, but you might.

And even if you don't (you probably won't), the articles should still provide you with great advice on using RSS.

Check out the first article of the column: Marketing Without E-mail

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