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You are here: Home » The Marketing Diary » Marketing Stories » Perfect 'Customer' Service and ChangeThis

August 18, 2004

Perfect 'Customer' Service and ChangeThis

How would you feel if you received two relevant "customer support" e-mail letters just a few hours after writing something about some company in your blog (and not letting them know you wrote this!)?

Just short hours after writing about ChangeThis and The Art of the Start (singing them praise:) I got an e-mail from both ChangeThis and the author of The Art of the Start.

The ChangeThis people invited me to submit a proposal for the Enligthened Salesperson manifesto, even before I write it (yeah, sounds like a good idea, considering I'll have much more reason to write it if it's actually accepted).

Guy Kawasaki thanked me for mentioning The Art of the Start.

I was surprised. I was almost speechless.

I was never in contact with this group before, and yet they're watching the "net" so well that they immediately saw what I wrote.

This is "customer service" at its best ... and I'm not even their customer. Certainly something that all companies worldwide should be doing ...

Just taking better care of all the people that somehow matter to their business ...

Again, congratulations to ChangeThis.

Their approach to people will definitly generate even more buzz around the Internet. I don't see how they can fail ...

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