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| You are here: Home » The Marketing Diary » Project Development: The Enlightened Salesperson » New Enlightened Salesperson Campaigns August 16, 2004 New Enlightened Salesperson Campaigns We're just about to embark on a series of niche marketing campaigns for the Enlightened Salesperson using the Google AdWords program and Overture. We identified key keyword groups for the e-book and will be developing separate landing pages for each of them, making them 100% in-focus with the selected keywords. In addition to this we will also be testing the following landing page approaches: 1. Pure direct sale landing page 2. Free promotional report (e-mail) landing page 3. Direct sale landing page + free promotional report (e-mail) 4. PDF free promotional report / no registration e-mail required 5. PDF free promotional report / registration e-mail required It's going to take some time, but I'll try to keep you updated.
Related Articles [January 18, 2005] [January 18, 2005] [October 25, 2004] [October 6, 2004] [October 2, 2004] [September 20, 2004] [September 14, 2004] [September 8, 2004] [September 3, 2004] [August 21, 2004] |
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