Do you remember the story about Maya Maya?

Well, it seems that their campaign execution unfortunately leaves alot to be desired, although their idea was top-notch.

Crt e-mailed me a follow-up to his experience.

He tried calling their toll-free telephone number, the one that's listed on their flyers, but no one picked up the phone.

He then called their store and finally got in touch with a saleswoman there. She was somewhat surprised that no one's picking up the toll-free number, but wasn't terribly worried, since customers "can call their store directly, because that number is listed on the flyers as well".

OK, nothing too bad, but still not good enough. When implementing a great marketing idea, the implementation must be just as good.

When people call your toll-free number and expect an answer, what message do many unanswered calls leave?

What impression does that make about your brand?

Everyone can get a great idea, but can they implement it as well ... because, great marketing doesn't happen when we get the idea, but when we perfectly put it in to practice ... and naturally, when it works.

One more thing: Crt did find out that you can get the Maya Maya flyers with coupons in actual mountain cottages as well, so you don't need to first visit the store.

Another great idea! They get you where you are most likely to pay attention, and the audience is as targeted as can be.

Now, if only they answered their phone calls ...