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| You are here: Home » The Marketing Diary » Marketing Stories » Offering an 'Actionable' Discount August 7, 2004 Offering an 'Actionable' Discount I got this one from a good friend and business colleague, Crt Jakhel. A Slovenian clothing store, Maya Maya, is just running a new marketing campaign, offering you a discount based on your sports activities. You can climb any mountain and then get a discount based on the height of the mountain you climbed. For instance, if you climb a 2.000 meter mountain, you get a 20% discount. In order to participate you need to get a special coupon stamped on the mountain top. The only way to get a coupon is from one of their brochures. A great idea that achieves brand interaction in a very subtle and effective way, while adding a direct marketing component. Excellent!
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