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| You are here: Home » The Marketing Diary » The Different Marketing Approach » Using the Reality Show Approach as a Marketing Vehicle April 28, 2004 Using the Reality Show Approach as a Marketing Vehicle Since advertising is starting to fail (is it?), companies need new ways of breaking through the clutter. The US airline company Southwest Airlines apparently found just the thing ... What happens when you mix a TV Reality Show and your day to day business operations? Southwest Airlines did just that and created a reality show that shows exactly how the company is servicing its customers in real life. It's not just "make-belief", it's the real deal. By creating a TV show they are reaching their audiences with information that interests them. Even though the show itself is not promotional in nature, it achieves just that as it manages to demonstrate the level of service the airline's customers can expect. Since it's a TV show, it's not perceived as advertising, but as pure entertainment. Brand building at its finest! Find out more about the "Airline" TV show ...
Related Articles [April 29, 2005] [April 22, 2005] [April 21, 2005] [April 18, 2005] [April 13, 2005] [April 11, 2005] [April 9, 2005] [March 30, 2005] [March 28, 2005] [March 28, 2005] |
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