The Enlightened Salesperson en-us ../../images/v3/people/rok_hrastnik.gif 2004-07-12T11:44:11+00:00 hourly 1 2000-01-01T12:00+00:00 Send us Your Feedback ... We love to hear what our readers think about the book, either the good or the bad. Read what other's are saying and add your own comments. 71@ Opinions About the e-Book 2004-07-12T11:44:11+00:00 An Action Plan to Increasing Your Sales Something specific determines the success of your selling and marketing everywhere and it is not connected with how well you sell, communicate, market or write ad copy. Let?s look at how a person ?should? be acting to generate as much profit from their business as possible, be happy, extremely content doing it, and of course achieve the desired business and personal success. 67@ The Blog and Supporting Content 2004-06-16T11:43:48+00:00 Quick Tip: The Three Key Sales Questions There are three key questions and answers to those questions that can form the basis for all of our sales and even marketing activities. 66@ The Blog and Supporting Content 2004-06-16T11:41:15+00:00 Quick Tip: The Two Elements That Nullify All the Effort Invested in Marketing ... No matter how good your marketing campaign is and no matter how much money you invested in it, there are two things that will always nullify all of your effort ... 65@ The Blog and Supporting Content 2004-06-16T11:39:51+00:00 How an Importer Cultivates Loyalty From His Customers ? Even When ?The Competion Offers Higher Percentages? How do you ?negotiate? in the real world? How can you convince your prospects to buy something from you and keep buying it over and over again? The easiest and most successful aproach is helping the store (in any way possible) sell your goods as fast and easy as possible so that they will see buying from you as an opportunity and not like purchasing from you is a liability. 63@ Excerpts From the e-Book 2004-06-16T11:31:10+00:00 What is an enlightened salesperson? So, what (or who) exactly is an ?enlightened salesperson?? 60@ Excerpts From the e-Book 2004-06-16T11:22:46+00:00 Clearing our minds & building the foundation: essentials of successful marketing Mass marketing is a ?method of delivery? and not a sales technique. It always has two components involved? like every message (we will use this knowledge further in this book): 1) Message and 2) Means of delivery. If you don?t have a clear and outstanding message (i.e. great advantage of your product: better solution, better price, better terms etc.) that you want to communicate with a target audience, then no way of (?cute,? ?innovative,? ?aggressive,? etc.) delivery will help! 59@ Excerpts From the e-Book 2004-06-16T11:20:38+00:00 The Sales and Marketing Myth There is one myth about sales and marketing we need to address. The myth is: Mass marketing eliminates (or replaces) the need for personal, one-on-one sales. 58@ Excerpts From the e-Book 2004-06-16T11:18:54+00:00 The Introduction Many books are written about selling ? but the majority of them deal with consequences: like what successful people say, how they express themselves, what they do all day long, etc. But there is an inner meaning of these expressions that fuels everything. 57@ Introduction to the e-Book 2004-06-16T11:17:55+00:00 Short Comments From Marketing Experts Short comments about the e-book from marketing experts such as Joe Vitale and David Garfinkel. 69@ Opinions About the e-Book 2004-06-15T11:49:43+00:00 Effective Problem Solving Do a little test. Select one person you know personally and really respect. Although I can't possibly know ?who? you chose, I can tell you with certainty that this person respects you as well. Respect is always a mutual feeling. But when you drop to a level lower than respect, the mutual feeling becomes something else ... perhaps fear, the feeling of a lack of power, anger, feeling that selling is difficult, etc.You can believe that the people you speak with feel everything that's going on inside you. 64@ Excerpts From the e-Book 2004-06-15T11:33:25+00:00 The Most Effective Training Encompasses All the Factors of Effective Information Transferal Suppose you put three highly motivated employees (people that know what they want, have their goal and path set, are ready to follow and eager to achieve their goal of traveling the desired path no matter what their surroundings dictate) amidst ten others that are not motivated. What do you think will happen to the people in each group? 62@ Excerpts From the e-Book 2004-06-15T11:25:45+00:00 "Behind the Scenes:" Focal Points of a Successful Business & Building the Foundation for an "Enlightened Environment" The ability to influence and work in harmony with people has been a necessary skill for success since the dawn of man. It's no surprise, therefore, that we turn to ancient techniques to inform our current sales methods. 61@ Excerpts From the e-Book 2004-06-15T11:24:15+00:00