iNet Marketing Article Database en-us ../../images/v3/people/rok_hrastnik.gif 2004-06-14T12:09:13+00:00 hourly 1 2000-01-01T12:00+00:00 Introduction to Strategic Marketing Pillars Strategic marketing pillars combine the basic marketing principles and concepts that form the marketing philosophy, which we convey through our work, information products, activities and advice. 43@ Marketing Pillars 2004-06-14T12:09:13+00:00 Marketing as an Integrated Communicational Process As first established by guerrilla marketing, marketing is all communication a company has with its environment, which includes all of its key target audiences, such as prospects, clients, partners, investors, general public and the media. 42@ Marketing Pillars 2004-06-14T12:07:46+00:00 The Marketing Strategy as the Essential Element Marketing should be built on a firm long-term marketing strategy, which is to be placed at the forefront of the company, guiding all its development activities, marketing activities, communicational activities and actions. 41@ Marketing Pillars 2004-06-14T12:06:15+00:00 One-on-One Sales as the First Step One sales and marketing myth needs to be addressed. The myth is: Mass marketing eliminates (or replaces) the need for personal, one-on-one sales. 40@ Marketing Pillars 2004-06-14T12:02:56+00:00 Constant Change Change is the only real constant. 39@ Marketing Pillars 2004-06-14T12:00:52+00:00 Unique Pre-Dispositions Every company is unique. Recipes that work everywhere and for everyone do not exist. 38@ Marketing Pillars 2004-06-14T11:59:36+00:00 Informational Approach to Marketing Successful marketing is always based on relevant information on which all its activities are based. 37@ Marketing Pillars 2004-06-14T11:58:57+00:00 Client Relationship and Customer Service Attaining a client is only a small portion of the actual work needed with the client. Real profits are made through client retention and constant sales to an already attained client. 36@ Marketing Pillars 2004-06-14T11:57:49+00:00 Planning and Execution In order for marketing to work, all marketing activities, procedures and policies must be carefully put in writing, precisely defining each marketing aspect. Guidelines must be prepared, rules set. 35@ Marketing Pillars 2004-06-14T11:55:59+00:00 Marketing Axioms Marketing axioms that should be taken as a given fact in order for marketing to work. 34@ Marketing Pillars 2004-06-14T11:55:08+00:00 Finishing the First Round This is a response to John's last and final article regarding the "Death of e-Mail Debate". It seems John has had enough of our little battle and to tell you the truth, in a way, I've had enough as well ... just probably not in a manner you would expect. But more on that in the next article ... 55@ The Death of e-Mail Marketing 2003-10-27T12:55:55+00:00 The Death of eMail Debate: My Final Comments Rather than continue the exchange ad infinitum, I am going to make some final comments to summarize my own views on this discussion and then move on to other topics. Rok and I could continue this discussion from now to the Second Coming and neither of us will convert the other because of some fundamental differences I will explain below. 54@ The Death of e-Mail Marketing 2003-10-27T12:53:52+00:00 RSS and E-mail: The Truth Shall Set You Free The point is that every other option for easy communication falls short in many areas, still keeping e-mail on top. Whether RSS will replace e-mail as the preferred content delivery tool is yet to be seen, but it cannot and will not replace e-mail communications. Believing that it will is not only naive, but goes against all logic. 52@ The Death of e-Mail Marketing 2003-10-21T12:49:52+00:00 The Future of RSS - Is E-Mail Publishing Dead? RSS is good because it gives back to individual users the power to choose and select content. This, along with timeliness, portability and cost-effectiveness, are probably the best reasons why you should understand how and why RSS is going to change the way you select and receive your information, news and updates. 53@ The Death of e-Mail Marketing 2003-10-20T12:51:56+00:00 RSS for the Real World ... And Then Again Maybe Not John Botscharow returns to the e-mail debate today, responding to some of my comments and to Dana's article and goes head-on with us on our statements. 51@ The Death of e-Mail Marketing 2003-10-20T12:47:34+00:00