Key Points

  • Rok Hrastnik is recognized as the top RSS marketing expert by renowned marketers, including Debbie Weil (author of ROI of Business Blogging Starter Kit), Annie Jennings of Annie Jennings PR, Roger C. Parker (author of bestsellers such as Relationship Marketing on the Internet and many others) and many others. His e-book on RSS marketing is critically-acclaimed as the best and most comprehensive guide on RSS for marketers.

  • Currently serving as the E-commerce Manager at Studio Moderna, the leading direct marketing company and network in Central and Eastern Europe, locally present in 19 CEE countries, managing their CEE-wide internet marketing activities, ranging from long-term strategies and e-commerce developlent to direct marketing campaign planning, on both B2C and B2C levels.

  • Served as the Internet Manager at the business daily Finance, the leading business media in Slovenia, turning its internet department in to one of the most profitable in the EU.

  • Co-published the bestselling e-book »The Millionaire Mindset« (by Boris Vene and Nikola Grubisa) together with Joe »Mr. Fire« Vitale and also published their next e-book, »The Enlightened Salesperson«.

  • Pioneered the concept of commercial e-books in Slovenia and managed the publication of Slovenia's top bestselling e-books, such as Seth Godin's »Unleashing the Ideavirus«.

  • Consulted large enterprises (such as Iskratel, a global telecommunications solution provider) as well as small businesses (such as Donos, a personal assets consulting company, which increased its revenues for over 300% after implementing Rok's internet marketing strategy).

  • Spoke on RSS marketing at the first internet content syndication conference, Syndicate, in New York in May 2005, as well as at 40 other European marketing events.

Short Biography

Rok Hrastnik , the author of the »Unleash the Marketing Power of RSS« report, is currently serving as the E-commerce Manager at Studio Moderna, managing their corporate and brand internet marketing operations. Studio Moderna is the leading direct marketing company and network in Central and Eastern Europe, present in 19 European countries.

Rok has spent much of 2003 and 2004 researching and testing RSS (especially for the purposes of direct marketing, improving customer relationships and increasing sales), first doubting that RSS is a serious contender in the internet marketing world, but then embracing this content delivery channel as one of the key internet marketing development factors of the future.

In his previos position, before Studio Moderna, Rok was managing the internet department of the business daily Finance (Finance-on.net), the first Slovenian daily business newspaper, turning it in to the leading internet media ad property in Slovenia in terms of gross sales as well as profits.

The Finance-on.net web site was one of the first in the world to provide RSS feed customization to its visitors and was also one of the first with the capability of tracking how their users are consuming their RSS feeds .

Before his time at Finance, Rok was working as an internet marketing consultant, consulting companies such as Iskratel, a global telecommunications solution provider for telecom companies.

In addition to his corporate experience, Rok also has a strong small-business entrepreneurial background, having spent much of his time working with small companies running on shoe-string budgets, helping them get the most out of internet marketing (one of his clients, Donos d.o.o. (http://www.donos.net ) increased their revenues for more than 300% only 6 months after implementing Rok's internet marketing strategy) and co-founded a personal asset consulting company.

His entrepreneurial internet marketing experience also includes publishing an e-book bestseller with Joe »Mr. Fire« Vitale, »The Millionaire Mindset«, by Boris Vene and Nikola Grubisa, and then also their next bestseller, »The Enlightened Salesperson«.

In Slovenia, he pioneered the concept of e-books and created top Slovenian e-book bestsellers (among those Seth Godin's »Unleashing the Ideavirus«, which Rok published for the Finance business daily), exceeding even the sales of their competing print editions.

During all this time Rok also became a well-known Slovenian author and speaker, having published more than 250 internet marketing articles and spoken at more than 40 marketing events .

He is currently scheduled to speak at the first content syndication conference, Syndicate , to be held in New York in May 2005.

Find Out More ...

  • Read why you need this e-book to achieve business success on the internet in 2005 and beyond. [click here]

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  • See what other people are saying about this e-book on their web sites. [click here]

  • Take a look at the bonus expert RSS interviews you will be getting with this e-book. [click here]

  • See what RSS experts and marketers are saying about this e-book. [click here]

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... about "Unleash the Marketing & Publishing Power of RSS"

Over 55 real-world practical examples and case studies you can study and get ideas from to develop the most profitable possible RSS strategy.

A bonus of 34 in-depth interviews (text) with RSS thought leaders, experts, developers and marketers, all sharing their key strategies and tactics for using RSS to increase your marketing results. 7 additional audio interviews with RSS and SEO experts. [more]

A 9 step plan to get you started with RSS as quickly and profitably as possible, even if you never used or even heard of RSS.

Includes advanced expert RSS topics such as RSS metrics, RSS feed customization, marketing with RSS aggregators, affiliate-powered RSS, RSS for one-to-one communication and blog and RSS promotion and driving additional traffic via RSS and blogs.

Included with the e-book are interviews with 34 marketing, publishing and RSS experts (such as Robin Good, Bill French, Bill Flitter, Alex Williams etc.) , practitioners and thought-leaders. The best advice you can get anywhere!

Topics include RSS promotion (internal and external), RSS advertising, RSS search engine optimization, the future of RSS, RSS metrics, key business uses and best practices, etc.

And then there are 7 additional in-depth audio interviews to give you even more top advice on how to take best advantage of RSS.

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