How Can You Successfully Communicate With Your Customers?

E-mail marketing is no longer a reliable tool to do so, since the chances that your e-mail messages get through to your customers and prospects are slim at best.

Traditional forms of communication are too expensive, and sometimes even annoying for the customer.

But with RSS, your customers, prospects, business partners and even employees can easily subscribe to receive your information directly from you, without any barriers on the way, when they want it.

And not to mention the other benefits, such as getting higher search engine rankings and getting your content published on other web sites.

But here's a quick warning: if you're not well versed in internet marketing strategies yet, click here to get a quick overview and then come back here.

Quick E-mail Facts

How relying only on e-mail to get your content delivered is hurting your business

Whether you are an internet marketer or publisher, the key to achieving results is getting your internet content delivered to your target audiences.

• On the average, 64.7% of the business e-mail you send is not even opened, let alone read. [source: Q3 2004 Email Trend Report, DoubleClick ]
  
  
• E-mail marketers are seeing their open-rates range from only "mid-20s to just over 50 %" [source: ClickZ.com]
  
  
• That means that you are losing at least 50% of your prospective buyers or readers. How much does that amount to in losses over the course of the next few years?
  
  
• AOL receives roughly 2 billion e-mail messages a day, of which about 75 percent are blocked and another 4 to 7 percent are sent to the bulk folder. [source: ClickZ.com]

This is the internet marketing reality in 2005.

While e-mail is still a relatively solid content delivery channel, relying only on e-mail to get content delivered is causing us great losses in business and readership.

RSS, very quick, easy and cheap to implement, can help us get our readers and customers back.

How You Will Benefit From RSS

RSS is not only about delivering content to your subscribers...

RSS is not only about getting your content delivered to your subscribers and about mass communication.

	Improve Your Search Engine Rankings RSS can help you greatly improve your rankings for the most important search engines and at the same time, through RSS specific search engines and directories, generate new traffic for your web site. Increase the power of your corporate blog with the power of RSS. [To get the "Yahoo! submission secret", click here]
	Discover New Marketing Opportunities RSS provides many new marketing opportunities, such as increasing the sales of your affiliates by providing them with RSS feeds to better promote your products; RSS product feeds and digital catalogues (Amazon started publishing those not long ago); marketing through RSS aggregators etc.
	Publish Your Content on Other Web Sites Get your content from your website, press releases and corporate blogs easily published on other web sites to reach new audiences and use their traffic to increase your own sales, as well as achieve greater recognition as an expert in your field.
	Generate New Subscribers More Easily Internet users are reluctant to subscribe to any more e-mail newsletters, but because RSS is so easy to control they don't have any problems with subscribing to new RSS feeds that match their interests.
	Expand Your Content Delivery Forget about only publishing a single weekly newsletter. RSS will help you expand your content delivery to daily content updates, content updates by interest, content updates for different target audiences and so on. Use one RSS feed to deliver your daily news and the other to deliver in-depth articles, and so on...
	Don't Worry About Messages From Your Customers Not Reaching You E-mail messages, yes, even those from your customers and their business enquieries, tend to get lost due to spam filters. With RSS, no messages from your customers or prospects will ever get lost again.

And more...

"The Most Comprehensive Guide on RSS..."

The RSS experts and marketers alike agree...

The "Unleash the Marketing & Publishing Power of RSS" e-book will give you all the knowledge and expertise you need to successfully start using RSS, whether you are a small business marketer or a large publisher.

Here are some excerpts from the discussions people are having about this e-book on the internet and their web sites:

[More references from the online media]

Here is just a glimpse of what you will learn...

Understand RSS and how to use it to your best advantage

You will discover what RSS is and how it is affecting your business as we speak, and what you need to make the most out of it. Also includes two graphic tutorials on how to become an RSS user yourself.

But there is more to RSS than just a simple content delivery channel. It is changing the way people use the Web. Find out how and how you can profit from these new developments.

And don't forget about the different ways of publishing content using RSS. Content summaries or full-text? Which is better for you? How about delivering audio and video content using RSS?

Discover all RSS marketing & publishing opportunities and learn how to take advantage of them, step-by-step

The guide will show and demonstrate to you all the RSS uses that can help you improve and expand your business, which were not an option with other content delivery channels, and open the door to new opportunities for you.

Many of these are just coming in to use, while some have not even been discovered by other marketers and publishers yet.

• For instance, did you know you can use RSS to increase your affiliate sales, by having them promote your affiliate-powered RSS feeds? And not to mention affiliate communications etc.
  
  
• Or that you can even market through RSS aggregators, constantly being in-front of your audiences and constantly marketing to them?
  
  
• Or that you can customize your RSS feeds for your visitors? And then use that information to target your marketing messages to them? How to do it?
  
  
• Many publishers are starting to provide different feeds for different content types and topics. Which are the best approaches? How can you prevent this from actually turning against you?
  
  
• How to syndicate your content to other web sites? Includes detailed instructions that take you from preparing your RSS feed for other publishers to tips on how to approach them. And now, just making your feed available is not nearly enough.
  
  
• How can e-mail and RSS work together to maximize your sales and increase the profitability of your customer communications?
  
  
• How can you create digital RSS catalogues that your customers actually want to use to be constantly informed of your new releases?
  
  
• Advertising in your RSS feed. When is too much really too much, and what can you actually get away with? Missunderstanding just this one concept may kill your RSS feed forever.
  
  
• Expand your content delivery. Forget about delivering your only e-zine once per week. Some information needs to be delivered instantly. RSS makes that possible...
  
  
• How to use RSS to deliver your e-zine? What approach is the best?
  
  
• How to use RSS for secure one-to-one communications?
  
  
• New content ideas, finally made possible with RSS. Each of them has the potential of generating even more profit for you.
  
  
• Using RSS to communicate with the media, your business partners and your employees?

And naturally, don't forget about corporate and personal blogs as well ...

How to create your RSS feed

You will discover how you can create your own feed from scratch in just a few minutes for free, or how you can start developing advanced RSS feeds with just a small investment.

There are at least 7 ways of creating your RSS feed. You can even do it using e-mail, or even the content already on your web site. The tools are already here, and most are even free.

How to promote your RSS feeds

RSS promotion starts on your web site --> getting your visitors to "subscribe" to your feed. Yes, it's easy, but you need to know exactly how to make this easy for them, especially if they haven't started using RSS yet.

• Where to promote your RSS feeds on your web site?
  
  
• Is the orange RSS or XML button enough? Not really... but fortunatelly there are many tools that make the subscription process easy... if you implement them.
  
  
• What happens if you want to collect information from your subscribers, just like you would with e-mail subcriptions. It's possible, and we tell you how to do it.

And then you mustn't forget about external promotion...

• How to get your RSS feed in to the most relevant RSS search engines, directories and web aggregators? Where can you find these web sites, which can actually triple your traffic almost over night?
  
  
• How to speed-up the submission process?
  
  
• How can you improve your seach engine rankings by publishing your own blogsite (no, not a blog, but a blogsite, which is something much more advanced, and with proven success).
  
  
• And much more...

How to measure your RSS feeds

For most marketers and publishers, RSS metrics have been a mistery up until now.

Find out how you can start measuring your RSS feed right now for free, or how you can develop your own RSS metrics solution (step-by-step).

All of this is rounded up by a step-by-step guide on how to get the most out of RSS as soon as possible.

Considering all of the above, it's no wonder that the RSS experts, developers, marketers and publishers are calling this e-book "the most comprehensive guide on RSS..."

All of this is rounded up by 34 RSS expert and marketing interviews with some of the best RSS minds and thought-leaders of 2005.

These experts, such as Robin Good of MasterNewMedia.org and Bill French, the co-founder of the leading RSS publishing service, MyST Technology Partners, reveal their RSS marketing & publishing secrets and give you exact instructions on how to get the most out of RSS.

[To find out more about the included interviews and what you'll learn from them, click here.]

All of this brings the e-book to more than 550 pages, but there's also a short version available for those readers that don't have the time right now to explore RSS in-depth and are only interested in setting up their RSS feed as soon as possible.

And not to forget, the e-book also includes more than 55 real-life examples and case studies that will show you how it all works (from the marketing and publishing viewpoint) to help you get the most out of RSS in the shortest possible time.

Advanced RSS

Taking the capabilities of RSS to the edge

Unlike most material available on RSS on the market right now, the "Unleash the Marketing & Publishing Power of RSS" takes RSS to the edge, giving you the knowledge, expertise and advice to outperform any competitor, even if you have been publishing with RSS for the past few years.

Topics, such as RSS metrics, RSS customization, RSS one-to-one communication, RSS autoresponders, affiliate-powered RSS and many more, are presented here for the first time.

Rok Hrastnik, the author of the e-book, has been exploring RSS since 2003, and the company he served as their Internet Manager, the business daily Finance (the first Slovenian business daily), was one of the first in the world to implement RSS customization.

Rok joins his RSS expertise with his experience as a direct marketer (being the e-commerce manager for Studio Moderna, the leading direct marketing company in Central and Eastern Europe, present in 19 countries), to bring you the best in marketing and publishing with RSS.

Order Today

And start increasing your internet profitability immediately... or your money back!

"Unleash the Marketing & Publishing Power of RSS" e-book can be yours in 5 minutes, together with 33 expert interviews and constant updates.

And if within the next 90 days you are ever dissatisfied with the e-book for any reason whatsoever, you can immediately ask for a full refund, with no questions asked. The risk is on us.

Order the e-book today!