http://www.marketingstudies.net/ Audio interviews and conversations on RSS Marketing and RSS Publishing with marketing and RSS industry leaders. en-us MarketingStudies.net Tue, 21 March 2006 00:30:00 CET 60 http://rssdiary.marketingstudies.net/content/audio_interview_with_robert_scoble_on_marketing_with_blogs_1.php Just recently I've had the pleasure of interviewing Robert Scoble, the co-author of a hit blogging book, Naked Conversations, on marketing with blogs. In the first part of the interview Robert tells you why you should blog, how it will help your sales and what makes a blog a blog. Tue, 21 March 2006 00:30:00 CET http://rssdiary.marketingstudies.net/content/podcasting_for_marketers_interview_with_rodney_rumford_part_2.php In the second part of the podcast marketing interview, we ask Rodney two key questions marketers are most interested in, real-life success stories and recommended best pratices. Tue, 20 Sep 2005 00:30:00 CET http://rssdiary.marketingstudies.net/content/podcasting_for_marketers_interview_with_rodney_rumford_podblazecom_par.php We interviewed Rodney Rumford of PodBlaze.com to get first-hand information on how marketers really can use podcasting to increase their marketing and overall business results. Wed, 14 Sep 2005 00:30:00 CET http://www.marketingstudies.net/blogs/rss/archive/000429.html In part 3 of our RSS metrics interview, Stuart Watson opens with a simple to follow step-by-step plan on how to start measuring RSS, Dick Costolo continues with some very hard numbers from Feedburner and Stuart finishes with an announcement of a new type of RSS metric. Sun, 19 Jun 2005 00:30:00 CET http://www.marketingstudies.net/blogs/rss/archive/000426.html We continue with the second part of the RSS Metrics Interview with Dick Costolo of Feedburner and Stuart Watson of Syndicate IQ, and the focus today is especially on RSS advertising, covering everything from tactics that work to real-life metrics. And this also means you'll be able to hear the whole reasoning from Dick on why and how RSS feeds with ads are not losing subscribers ... Thu, 16 Jun 2005 00:30:00 CET http://www.marketingstudies.net/blogs/rss/archive/000425.html We did an incredible joint interview on RSS metrics last week with Dick Costolo of Feedburner and Stuart Watson of Syndicate IQ, two of the handful of companies that are leading the RSS metrics way. In part 1 of the interview we cover the differences between different RSS metrics approaches and how they relate to RSS targeting and personalization. Tue, 14 Jun 2005 00:30:00 CET http://www.marketingstudies.net/blogs/rss/archive/000422.html Sally Falkow and I discuss the merits of their new RSS publishing solution, PressFeed, in-depth RSS and blog marketing case studies, internet content strategies and using RSS for SEO. Mon, 13 Jun 2005 00:30:00 CET http://www.marketingstudies.net/blogs/rss/archive/000397.html Mobile RSS is still not a hot topic yet, but according to Scott Rogers of FreeRange Communications, mobile RSS is the next RSS wave and the next step in its evolution. Mon, 30 May 2005 00:30:00 CET http://www.marketingstudies.net/blogs/rss/archive/000396.html Is there a business case for podcasting? What is it? Will people pay for podcasts? What will that mean for audio quality? Mon, 30 May 2005 00:30:00 CET http://www.marketingstudies.net/blogs/rss/archive/000395.html In this interview, Nick explains some background of the deal and also why exactly Newsgator ''went for him'', and also discusses the future of RSS filtering through RSS readers. Actually, he discloses this is the direction they are going in to ... Mon, 30 May 2005 00:30:00 CET http://www.marketingstudies.net/blogs/rss/archive/000394.html Tig Tillinghast at the Syndicate conference worries that RSS advertising is a huge opportunity for marketers and agencies right now, but he does fear that the industry will only go mainstream in about 3 or 5 years and its acceptance is generally going to be a very slow process. Mon, 30 May 2005 00:30:00 CET http://www.marketingstudies.net/blogs/rss/archive/000381.html When I noticed that David Berlind, the Executive Editor of ZDNet is speaking on podcasting at the upcoming Syndicate conference, I couldn't resist inviting him to do an audio interview on the greatest challenges of podcasting, especially since this is a topic we haven't covered in great depth here before. Fri, 13 May 2005 00:30:00 CET http://www.marketingstudies.net/blogs/rss/archive/000347.html Blogsites are complex blog implementations with the power of turning your site in to the preferred content source for your industry, as well as generating high search engine rankings for you. This audio interview focuses on the mechanics of blogsites, RSS radars, using RSS for increased search engine rankings and more ... Mon, 25 Apr 2005 00:30:00 CET http://www.marketingstudies.net/blogs/rss/archive/000338.html Have you ever thought of using RSS to rotate banners for your sites? Or displaying homes for sale using the enclosure tag? Or for using RSS to distribute proposals? Sharon Housely of FeedForAll reveals exactly these kind of case studies and some more unique RSS uses for marketers ... Tue, 20 Apr 2005 00:30:00 CET http://www.marketingstudies.net/blogs/rss/archive/000325.html RSS and blogs can in fact be used as powerful relationship marketing tools, as explained in this interview by the guerrilla marketer and author Roger C. Parker. Mon, 11 Apr 2005 00:30:00 CET http://www.marketingstudies.net/blogs/rss/archive/000312.html Debbie Weil, one of the foremost corporate blogging experts, recently suggested we do a double interview, where she first asks me a couple of beginner questions on RSS, after which I "move in" and pick her brain on the topic of corporate blogging. Mon, 4 Apr 2005 00:30:00 CET http://www.marketingstudies.net/blogs/rss/archive/000304.html I interviewed John Jantsch of Duct Tape Marketing to get the "how-to" on corporate blogging and referral marketing. The interview reveals excellent pointers on how to integrate business blogging in your business strategy, the differences between the buying patterns of e-mail and RSS subscribers, and a complete referral marketing system. Mon, 28 Mar 2005 00:30:00 CET http://www.marketingstudies.net/blogs/rss/archive/000280.html How can companies leverage the power of RSS for internal communications and information/knowledge management? The impact of branded RSS aggregators: how to implement them and why? And "watching" RSS feeds on your TV ... Find out more in this interview. Sun, 13 Mar 2005 00:30:00 CET http://www.marketingstudies.net/blogs/rss/archive/000279.html I spoke quite extensively with Fergus Burns of Nooked while attending the International Direct Marketing Fair in London. In this interview, recorded on-location, we discuss the technology approaches to RSS metrics and the corporate RSS marketplace. The interesting thing is that Fergus believes that using unique URLs to track RSS subscribers might not be the best solution, since it puts a higher bandwidth strain on online RSS aggregation services. Sun, 13 Mar 2005 00:30:00 CET http://www.marketingstudies.net/blogs/rss/archive/000272.html In this interview, Lee Odden of TopRank shares his exclusive search engine marketing and optimization strategies, especially those related to RSS and blogs. These strategies are not widely used yet, so Lee's advice is by all means worth gold. Thu, 8 Mar 2005 00:30:00 CET http://www.marketingstudies.net/blogs/rss/archive/000263.html In this interview Robin explains all the key elements of NewsMastering; ranging from what NewsMastering is, how companies can benefit from it, what it takes to publish NewsMaster RSS feeds (News Radars on specific topics) and the entire process of preparing the content for your feed. His report is coming out next week, but right now you have the unique opportunity of finding out how NewsMastering can help you become the preffered content source in your industry, getting there before anyone else does. Thu, 3 Mar 2005 00:30:00 CET http://www.marketingstudies.net/blogs/rss/archive/000257.html We interviewed Bill Flitter of Pheedo.com, one of the leading people in the RSS marketing industry, to get all the key information about advertising in RSS feeds. Mon, 28 Feb 2005 00:30:00 CET http://www.marketingstudies.net/blogs/rss/archive/000241.html RSS feed customization could become one of the hot RSS topics in the near future, but right now there are just too few companies doing it ... and too few providers offering RSS feed customization solutions. SimpleFeed, however, is one of them, and we interviewed Mark Carlson to give us all the details. Fri, 18 Feb 2005 00:30:00 CET http://www.marketingstudies.net/blogs/rss/archive/000234.html In this audio interview, Stuart Watson of SyndicateIQ reveales how their RSS metrics service works, and especially what RSS marketers and publishers can really achieve with relevant RSS metrics. Stuart also discusses the workgroup SyndicateIQ, Pheedo.com and Feedburner formed to provide some RSS ad standards and best practices for RSS publishers and advertisers. Stuart expects to have the standards ready for IAB by 2006. Among other things, Stuart also gives some great ideas on how marketers can take best advantage of RSS. Mon, 14 Feb 2005 00:30:00 CET http://www.marketingstudies.net/blogs/rss/archive/000227.html I recently had the privilege of testing the My RSS Creator, an easy to use hosted RSS publishing solution, and then doing an audio interview with one of its fathers, Rodney Rumford. Continue reading to see a video review of the solution and hear Rodney and me discuss some great RSS case studies, content syndication and other RSS marketing aspects. Thu, 10 Feb 2005 00:30:00 CET http://www.marketingstudies.net/interviews/tinu_abayomi-paul.mp3 We interviewed Tinu Abayomi-Paul to get the scoop on the best tactics of using RSS for increasing search engine rankings, as well as a huge load of tips and tactics for generating traffic using all relevant means available. Tinu shares her best secrets and gives step-by-step instructions to help you get more traffic as soon as possible. Tue, 8 Feb 2005 00:30:00 CET http://www.marketingstudies.net/interviews/paul_chaney.mp3 What is the Professional Bloggers Association? What are its goals? And most especially, how can they help (and plan to help) professional bloggers? What makes for an A-list blogger, and how can one become one of the top bloggers on the internet? What are the exact steps for getting readership and increasing your blog traffic? How to increase your RSS readership? Is there a witch-hunt on for bloggers who promote things with their blogs? Are the "transparentcy police" really here? Fri, 4 Feb 2005 00:30:00 CET http://www.marketingstudies.net/interviews/sally_falkow.mp3 Sally Falkow, a PR expert and corporate blogging specialist, shares her secrets to achieving #1 search engine rankings through the power of blogsites and RSS, as well as gives insights in to crucial PR tactics. Mon, 31 Jan 2005 21:00:00 CET