Increase the Power of Your Internet Marketing with RSS

Win Back Your Customers and Prospects, Boost Your Search Engine Rankings, Drive Fresh Traffic, Increase Sales and Develop Profitable Customer Relationships

Before reading on to discover what RSS is and the many benefits it provides, take a quick look at two examples of the results companies are achieving using RSS.

• Lockergnome.com, one of the most popular tech sites on the Web today, used to distribute more than 400.000 e-mail newsletters weekly. Today, they have 5 times more RSS subscribers than e-mail subscribers. Also, their RSS clickthrough rates (the % of people that clicked on a link in the message received) are 500% greater than their e-mail clickthrough rates, which means that now more people actually read their content and respond to it.
  
  
• BTI Communications Group is a small VoIP solutions provider, but has to complete with large VoIP corporations with much greater visibility and resources. But using RSS they acheived #1 search engine rankings for their most important keywords, such as voip solution provider on Google. While their larger competitors are investing in Pay-Per-Click search engine campaigns, the BTI Communications Group is achieving top positions for free.

But these are just two examples of how companies are utilizing RSS today. The fact is that marketers need to adopt RSS as one of their central internet marketing and publishing tools, if they are to succeed in the rapidly changing world of internet marketing and publishing ...

Internet marketing and publishing are getting more challenging every day

• E-mail is quickly losing its marketing power. Depending on e-mail to power your internet marketing activities is putting your business in serious jeopardy. On the average, 64.7% of the business e-mail you send is not even opened, let alone read.
  
  
• Your internet content is not getting delivered to your customers, prospects or business parnters. This includes your e-zine, as well as your direct marketing and even customer support messages.
  
  
• Thousands of new web sites are launched every day, makign the competition for search engine visibility worse than ever before.
  
  
• Advertising programs, such as Google AdWords, are seeing huge increases in advertising costs. Achieving a positive ROI is difficult at best, and impossible for many.

However, RSS Can Help You Overcome All These Challenges ...

RSS is a special internet tool that gets your content delivered directly to your recipients, without any spam filters to get in the way. And that's just one of the things where it can help you save your internet marketing and publishing. On top of this, it's easy to use ... and free.

The easy explanation is that RSS is a powerful internet publishing tool, which has the ability to power most of your key internet marketing and publishing activities.

Just take a quick look at the areas RSS can help you amazingly improve ...

How RSS Will Increase Your Business Success

	Improve Your Search Engine Rankings RSS will hugely improve your rankings for the most important search engines and at the same time, through RSS specific search engines and directories, generate new traffic for your web site. It will generate totally new traffic for you and help you increase the power of your existing traffic sources. It will get you listed almost immediately, even at directories like Yahoo!, and will get you #1 positions for your most important keywords and phrases. And the best part: it's free and quick; takes less than a day to do. [To get the "Yahoo! submission secret", click here]
	100% Content Delivery Forget about spam filters that are keeping your content away from your subscribers. RSS gets 100% of your content delivered. This works for direct marketing messages, e-zine publishing, customer support and so on. With RSS you can even easily deliver daily or hourly news to your subscribers, and everything else as well. RSS will help you expand your content delivery to daily content updates, content updates by interest, content updates for different target audiences and so on. Use one RSS feed to deliver your daily news and the other to deliver in-depth articles, and so on... And don't forget about the power of RSS personalization and autoresponder messages, which are already possible.
	Discover New Marketing Opportunities New times bring new marketing opportunities, and RSS is the leader in this area as well. Use it to increase the sales of your affiliates by providing them with RSS feeds to better promote your products. Launch your own RSS product feeds and digital catalogues (Amazon started publishing those not long ago) that bring your products directly to your recipient's desktops. Amazon is doing, but not many other people yet. Be among the first and get a lion's share of your target market. Market through branded RSS aggregators and establish a constant connection with your subscribers. It's just like having a branded e-mail client that your customers and prospects are using every day ... but much cheaper. Find innovative ways of delivering your ads and direct marketing messages directly to your audiences, making sure they are actually read. Autoresponders are a great marketing tool, but are becoming ineffective because your prospects just don't want to give you their e-mail addresses. RSS gives you this very same power, but without the fear people have with e-mail. Use RSS to market to your existing customers, affiliates, business partners and employees/team members. Publish your own "podcast", a special RSS feed, which carries audio. Perfect for your own audio "radio station" or for getting your voice to your readers, without having to worry about too large e-mail attachments. Podcasting got so big that not only every respected internet marketers is using it, but also huge corporations like GM. Use RSS to deliver latest posts and topics from your forums directly to your readers, to increase forum popularity and the quantity & quality of conversations.
	Get Your Content Published On Other Web Sites Get your content easily published on other web sites to reach new audiences and use their traffic to increase your own sales, as well as achieve greater recognition as an expert in your field. Again, it's free and easy, and has the potential of bringing your content to thousands and thousands of new prospects, who are ready to buy now.
	Generate New Subscribers More Easily Internet users are reluctant to subscribe to any more e-mail newsletters, but because RSS is so easy to control they don't have any problems with subscribing to new RSS feeds that match their interests. That means that by having an RSS feed you can raise your visitor-to-subscriber conversion easily. Just imagine how converting more visitors in to subscribers will improve your long-term sales ... every additional subscriber you get means a new potential sales and a long-term relationship that could lead to dozens of sales on the long-term, especially if you convert him in to an affiliate. If however you're not using RSS, these sales could easily be lost.
	Don't Worry About Messages From Your Customers Not Reaching You E-mail messages, yes, even those from your customers and their business enquieries, are often lost due to spam filters. With RSS, no messages from your customers or prospects will ever get lost again. That means that you'll now capture every business enquiery and respond accordingly, turning it in to a real sale.

Just to summarize, take a look at the below quick "presentation" ...

And this is only the beginning ...

The good thing is that all of these benefits are available through just one simple tool: RSS.

Proof is in the Pudding ... Check Out How These Companies Are Using the Power of RSS to Increase their Business Success with Amazing Results

• MarketingVOX is using RSS to deliver internet marketing news to their readers as it becomes available. Instead of having to wait to receive all the news in a single e-mail newsletter, RSS users get them as soon as they are ready.
  
  
• BTI Communications, a VoIP company achieved #1 search engine positions for their most important keywords in a highly staurated market, only using the power of RSS.
  
  
• Amazon.com is using RSS to announce their bestsellers and to help their users keep track of releases they are most interested in.
  
  
• Some affiliate managers already communicate with their affiliates using RSS.
  
  
• FindSavings.com uses RSS to deliver savings coupons and related information.
  
  
• Lockergnome uses RSS to provide visitors with the latest downloads and relevant software. Yet again other companies are using RSS to deliver product updates and patches directly to their customers, just as they become available.
  
  
• A few hundred content publishers are using RSS to deliver audio content, such as .mp3 interviews and even “radio” shows. These include respected marketers such as Tinu Abayomi-Paul and many others ...
  
  
• Textamerica.com allows people to post pictures, videos & text from their mobile phones and then make this content available via RSS feeds.
  
  
• Other companies are using RSS to deliver whitepapers and other educational content.
  
  
• One company uses RSS as a consulting billing awareness tool. The consultants create activity reports and the RSS feeds from the activity channels carry the billable information to the accounting staff for invoice preparation.
  
  
• Many internet publishers are using RSS to deliver their newsletters.
  
  
• Publish living digital catalogues of your products and provide your customers with your latest product releases, broken down by the categories they're interested in, and make it easy for them to order.
  
  
• Provide your affiliates and marketing partners with RSS feeds they can promote to their visitors to better promote your products and still make a commission. Amazon.com is already doing it. When are you starting?
  
  
• Create RSS autoresponders with scheduled messages, to keep in constant “marketing” contact with your prospects and slowly get them to the point of purchase.
  
  
• Provide limited-access content to your customers, employees, team members and even investors, without fearing other unwanted eyes.

Unleash the Power of RSS Today!

And this is still only a part of what you can do with RSS …

"Unleash the Marketing & Publishing Power of RSS" e-book will give you all the information you need to quickly launch your own RSS strategy and become an RSS marketer & publisher in practically no time.

It will tell you exactly what you can do with RSS ... and how, to get the advantage over your competitors in the shortest time possible!

You see, right now only a few publishers and marketers are using RSS, but that's changing rapidly. Before you know it everyone will have an RSS feed, which means that the window to get there early and reap the benefits of early adopters is getting increasingly smaller every day.

Microsoft is about to launch a new version of the Internet Explorer in a few months, and it is believed the new version will include RSS support. Once that happens, the number of RSS users could more than triple in just a few days. And a few weeks after that almost "every" marketer and publisher will have his own RSS feed.

So, if you want to get the upper hand before that happens, the time to act is now!

"Unleash the Marketing & Publishing Power of RSS" will help you to do just that. And even more --- it will reveal to you the RSS strategies that only a few marketers know, understand and use. The ultimate advantage over your competitors ...

"The Most Comprehensive Guide on RSS..."

The RSS experts and marketers alike agree...

RSS industry leaders, top marketers, respected publishers and even other RSS book authors agree that the "Unleash the Marketing & Publishing Power of RSS" e-book is the "best and most comprehensive" guide on RSS for marketers.

These include the CEO of Feedburner, the leading RSS solution provider for marketers; Dr. Mani who himself wrote an e-book on RSS; Bill Flitter of Pheedo, the leading RSS advertising company; and many many others, as you can see below.

Here are some excerpts from the discussions people are having about this e-book on the internet and their web sites:

[More references from the online media]

And then there are the testimonials readers and experts have been sending to us directly ...

Here is just a glimpse of what you will learn in this milestone e-book...

Understand RSS and how to use it to your best advantage

You will discover what RSS is and how it is affecting your business as we speak, and what you need to make the most out of it. Also includes two graphic tutorials on how to become an RSS user yourself.

But there is more to RSS than just a simple content delivery channel. It is changing the way people use the Web. Find out how and how you can profit from these new developments.

And don't forget about the different ways of publishing content using RSS. Content summaries or full-text? Which is better for you? How about delivering audio and video content using RSS?

Discover all RSS marketing & publishing opportunities and learn how to take advantage of them, step-by-step

The guide will show and demonstrate to you all the RSS uses that can help you improve and expand your business, which were not an option with other content delivery channels, and open the door to new opportunities for you.

Many of these are just coming in to use, while some have not even been discovered by other marketers and publishers yet.

• Did you know that you can customize your RSS feeds for your visitors? And then use that information to target your marketing messages to them? How to do it?
  
  
• Many publishers are starting to provide different feeds for different content types and topics. Which are the best approaches? How can you prevent this from actually turning against you? And how can this affect your search engine rankings?
  
  
• How to syndicate your content to other web sites? Includes detailed instructions that take you from preparing your RSS feed for other publishers to tips on how to approach them. And now, just making your feed available is not nearly enough.
  
  
• How can e-mail and RSS work together to maximize your sales and increase the profitability of your customer communications?
  
  
• How can you create digital RSS catalogues that your customers actually want to use to be constantly informed of your new releases?
  
  
• Advertising in your RSS feed. When is too much really too much, and what can you actually get away with? Missunderstanding just this one concept may kill your RSS feed forever.
  
  
• Expand your content delivery. Forget about delivering your only e-zine once per week. Some information needs to be delivered instantly. RSS makes that possible...
  
  
• How to use RSS to deliver your e-zine? What approach is the best?
  
  
• How to use RSS for secure one-to-one communications?
  
  
• New content ideas, finally made possible with RSS. Each of them has the potential of generating even more profit for you.
  
  
• Using RSS to communicate with the media, your business partners and your employees?

How to create your RSS feed

You will discover how you can create your own feed from scratch in just a few minutes for free, or how you can start developing advanced RSS feeds with just a small investment.

There are at least 7 ways of creating your RSS feed. You can even do it using e-mail, or even the content already on your web site. The tools are already here, and most are even free.

How to promote your RSS feeds

RSS promotion starts on your web site --> getting your visitors to "subscribe" to your feed. Yes, it's easy, but you need to know exactly how to make this easy for them, especially if they haven't started using RSS yet.

• Where to promote your RSS feeds on your web site?
  
  
• Is the orange RSS or XML button enough? Not really... but fortunatelly there are many tools that make the subscription process easy... if you implement them.
  
  
• What happens if you want to collect information from your subscribers, just like you would with e-mail subcriptions. It's possible, and we tell you how to do it.

And then you mustn't forget about external promotion...

• How to get your RSS feed in to the most relevant RSS search engines, directories and web aggregators? Where can you find these web sites, which can actually triple your traffic almost over night?
  
  
• How to speed-up the submission process?
  
  
• Search engine optimization strategies for your RSS feed and even your blog ...
  
  
• How can you improve your seach engine rankings by publishing your own blogsite (no, not a blog, but a blogsite, which is something much more advanced, and with proven success).
  
  
• And much more...

How to measure your RSS feeds

For most marketers and publishers, RSS metrics have been a mistery up until now.

Find out how you can start measuring your RSS feed right now for free, or how you can develop your own RSS metrics solution (step-by-step).

All of this is rounded up by a step-by-step guide on how to get the most out of RSS as soon as possible.

Interviews with RSS and Marketing Experts

All of this is rounded up by 34 RSS expert and marketing interviews with some of the best RSS minds and thought-leaders of 2005.

These experts, such as Robin Good of MasterNewMedia.org and Bill French, the co-founder of the leading RSS publishing service, MyST Technology Partners, reveal their RSS marketing & publishing secrets and give you exact instructions on how to get the most out of RSS.

[To find out more about the included interviews and what you'll learn from them, click here.]

And not to forget, there are also 7 in-depth audio interviews available right now, with at least one additional interview added every day. These cover topics such as RSS advertising, RSS metrics, search engine positioning, RSS customization, blogging and newsmastering.

All of this brings the e-book to more than 550 pages, but there's also a short version available for those readers that don't have the time right now to explore RSS in-depth and are only interested in setting up their RSS feed as soon as possible.

And not to forget, the e-book also includes more than 55 real-life examples and case studies that will show you how it all works (from the marketing and publishing viewpoint) to help you get the most out of RSS in the shortest possible time.

Advanced RSS

Taking the capabilities of RSS to the edge

Unlike most material available on RSS on the market right now, the "Unleash the Marketing & Publishing Power of RSS" takes RSS to the edge, giving you the knowledge, expertise and advice to outperform any competitor, even if you have been publishing with RSS for the past few years.

Topics, such as RSS metrics, RSS customization, RSS one-to-one communication, RSS autoresponders, affiliate-powered RSS and many more, are presented here for the first time.

Rok Hrastnik, the author of the e-book, has been exploring RSS since 2003, and the company he served as their Internet Manager, the business daily Finance (the first Slovenian business daily), was one of the first in the world to implement RSS customization.

Rok joins his RSS expertise with his experience as a direct marketer (being the e-commerce manager for Studio Moderna, the leading direct marketing company in Central and Eastern Europe, present in 19 countries), to bring you the best in marketing and publishing with RSS.

Order Today

And start increasing your internet profitability immediately... or your money back!

"Unleash the Marketing & Publishing Power of RSS" e-book can be yours in 5 minutes, together with 41 expert interviews and constant updates.

That's:

• More than 550 pages of need-to-know content on how to best take advantage of RSS.
• A shorter e-book version if you're running low on time but still want to get the most out of RSS.
• 34 RSS expert and marketer interview transcripts.
• 7 audio interviews with the finest RSS minds and practitioners that reveal their RSS marketing secrets.
• 55 real-life RSS marketing examples, explained to the point, so that you can take their approaches and easily implement them for your internet business.
• Constant e-book updates: daily updates, including the latest RSS news and RSS solution reviews, through the RSS blog and near monthly e-book updates, which will also include a huge series of video tutorials shortly.

No Risk Order!

And if within the next 90 days you are ever dissatisfied with the e-book for any reason whatsoever, you can immediately ask for a full refund, with no questions asked.

The risk is entirely on us.

Order the e-book today!