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You are here: Home » The RSS Marketing Diary » RSS Audio Interviews and Conversations » RSS Metrics - Unique URLs Might Not be the Best Choice: Interview with Fergus Burns, Nooked.com March 13, 2005 RSS Metrics - Unique URLs Might Not be the Best Choice: Interview with Fergus Burns, Nooked.com I spoke quite extensively with Fergus Burns of Nooked while attending the International Direct Marketing Fair in London. Nooked is one of the few RSS publishing/marketing solutions providers that focuses especially on corporate marketing, so their insights are exceptionally valuable. Unfortunatelly, we didn't have enough time for a longer interview, so we covered only a small portion of what we discussed personally. Hopefully, we'll be able to hook-up soon online to bring you more on corporate RSS marketing. In this interview, recorded on-location, we discuss the technology approaches to RSS metrics and the corporate RSS marketplace. The interesting thing is that Fergus believes that using unique URLs to track RSS subscribers might not be the best solution, since it puts a higher bandwidth strain on online RSS aggregation services. Find out more in the interview ... The Interview Title: RSS Metrics - Unique URLs Might Not be the Best Choice: Interview with Fergus Burns, Nooked.com RSS feed link:
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