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April 3, 2006

NYtimes.com Redesign - Hit or Bust?

The New York Times just publicly released their website redesign. Hit or bust? The key question from the website optimization viewpoint is whether the company actually split-tested the website live, on real users, and compared it against the old version to see how the redesign influences their key metrics.

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March 8, 2006

Joe Vitale's New Book Launch Campaign

Joe Vitale has another bestseller up his sleeve, and has again employed his tested strategy on how to reach bestseller status on Amazon in just one day.

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November 28, 2005

A Personal Story of Helping Hurricane Victims

One of my business partners, Karen M. Wilson, who was instrumental in helping me launch the RSS e-book on the US market, is one of the people you don't get to read much about in the mainstream press. But her story of how she did her part to help hurricane victims certainly deserves to be heard, perhaps even more so then most stories you can read about in your newspaper.

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November 21, 2005

Internet Marketing in Estonia

With the constant lack of time, I didn't really have the time to write anything about my speaking in Estonia last week. Exploring internet marketing there actually helped me establish a much better global perspective of our industry, especially comparing it with the US and with my home market, Slovenia.

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November 14, 2005

The Revolution in Online Conversions: Google Analytics

Up until now, small-business marketers and independant marketers really didn't have that much choice in comprehensive web analytics services, as most were beyond their financial reach. Now, every marketer has been given an opportunity to dilligenty whatch their web metrics, especially their online conversion scenarios, and act on them to further improve his online conversions.

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Recent Articles in "The Marketing Diary"

[November 14, 2005]
Don't Put Obstacles on Your Conversion Path

[November 2, 2005]
The Crazy Idea of Using Blogs for Business

[October 5, 2005]
Great Customer Service, Not Branding Creates Brand Loyalty

[September 26, 2005]
Test Results: Optimizing Web Sales via Web Advertising Analysis

[September 21, 2005]
The Future of the Marketing Diary

[September 12, 2005]
The 7 Steps to Creating the Ultimate Small Business Marketing System

[August 2, 2005]
Heart Kids Blogathon

[July 14, 2005]
Authentication, Accreditation and Reputation for E-mail Marketers

[July 4, 2005]
How New Michigan and Utah Email Laws Affect You

[June 19, 2005]
A Great List of E-mail Marketing Vendors

[June 19, 2005]
Turning Your Blog in to a Traffic Engine

[May 11, 2005]
Multimedia Banner Ads That Rock

[May 10, 2005]
30% of All Slovenians Love Spam?

[May 10, 2005]
Internet Marketing in Bosnia

[April 29, 2005]
Character Blogs Revisited: Whedonesque.com Continues the Conversation

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