What makes a marketing driven company?

In his article, Alain Jourdier of MarketingDriven.com, a healthcare strategist, marketer and business communicator, identifies the key elements that distinguish a marketing driven company.

I'll let you read this excellent article by yourselves, but there are two things that especially got my attention.

When assessing how marketing driven a company really is, Alain suggests we drill deep and communicate with everyone we get get a hold off in the company, "from the guy in the mailroom to the chairman of the board to the best and worst customers".

I couldn't agree more with this.

Marketing is about people, and everyone in your company is also a part of the marketing function, even the receptionist and even the people that work in the production line.

In affect, everyone is a marketer.

Just imagine the impact of this on how business is being done if every company took the time to explain this to every employee. Not only would the company generate exceptional quality customer service, but productivity as well could increase.

Alain goes on to say how consultants can help companies achieve this:

"When I'm asked what I do for a living I often say that I help bring hope to businesses by looking at their strategic souls. It's a grandiose and vague statement meant to invite follow-up questions so I can give my so-called elevator speech, which ends with "Every act is a marketing act and everyone is a marketer." I strongly believe that consultants should offer a company the means to tap and manage their own process with the "experts" they already have in place so that they can become more marketing driven---and we can get out of the way. Marketing is as much about leadership and organizational development as it is about well-targeted campaigns with well executed advertising and warm customer touch points."

Just read the article. It's in PDF and you can download it by clicking here.

And thanks to Alain for writing this article just for MarketingStudies.net.