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You are here: Home » iNet Marketing Article Database June 14, 2004 Introduction to Strategic Marketing Pillars Strategic marketing pillars combine the basic marketing principles and concepts that form the MarketingStudies.net marketing philosophy, which we convey through our work, information products, activities and advice.
Marketing as an Integrated Communicational Process As first established by guerrilla marketing, marketing is all communication a company has with its environment, which includes all of its key target audiences, such as prospects, clients, partners, investors, general public and the media.
The Marketing Strategy as the Essential Element Marketing should be built on a firm long-term marketing strategy, which is to be placed at the forefront of the company, guiding all its development activities, marketing activities, communicational activities and actions.
One-on-One Sales as the First Step One sales and marketing myth needs to be addressed. The myth is: Mass marketing eliminates (or replaces) the need for personal, one-on-one sales.
Change is the only real constant.
Recent Articles in "iNet Marketing Article Database" [June 14, 2004] [June 14, 2004] [June 14, 2004] [June 14, 2004] [June 14, 2004] [October 27, 2003] [October 27, 2003] [October 21, 2003] [October 20, 2003] [October 20, 2003] [October 15, 2003] [October 13, 2003] [September 30, 2003] [September 24, 2003] [September 20, 2003] |
Edited by Rok Hrastnik
[April 3, 2006] [March 8, 2006] [November 28, 2005] [November 21, 2005] [November 14, 2005] |
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